(http://www NULL.facebook NULL.com/event NULL.php?eid=247003355317433&view=wall) The Dudeism documentary (http://dudespaper NULL.com/a-dudeism-documentary-the-way-of-the-dude NULL.html/) is in full swing! We just had a great time filming at Lebowskifest (http://dudespaper NULL.com/dudeism-does-lebowskifest NULL.html/), and now we’re headed to the UK. If you’re in the neighborhood, we want you to be a part of it! From August 6th to August 12th we’ll be traveling around York, Edinburgh and London. Come visit us and get on camera as we spread the dude word in England and Scotland!

All sorts of cool stuff is planned, from Dudestock, the world’s first Dudeist music festival (http://dudestock NULL.co NULL.uk) on Aug 6, to panel discussions with local experts at the Idler Academy (http://idler NULL.co NULL.uk/academy/events/event/the-way-of-the-dude-with-oliver-benjamin/) on Aug 10 (save 25% on tickets with the coupon code "duh") to flashmobs and group weddings at the Edinburgh fringe fest on Aug 8 (want to get married by The Dudely Lama on camera? Let us know (dudeismfilm null@null gmail NULL.com)! A far out and dudely time will be had by all. For a full rundown of our activities and the dates and times, you can visit the official Facebook event page (http://www NULL.facebook NULL.com/event NULL.php?eid=247003355317433&view=wall)! You can email Thomas the filmmaker at dudeismfilm@gmail.com (dudeismfilm null@null gmail NULL.com) directly.

Special promos:
To win some cool Lebowski stuff at Dudestock (http://dudestock NULL.co NULL.uk), enter this contest (https://www NULL.facebook NULL.com/notes/dudestock-2011/this-is-one-amazing-give-away/237608482921497)!
To save 25% off tickets to the Idler Academy Event (http://idler NULL.co NULL.uk/academy/events/event/the-way-of-the-dude-with-oliver-benjamin/), type in the code “duh” when you check out!

We might also attend the NY Lebowskifest (http://www NULL.lebowskifest NULL.com/UpcomingFests/LebowskiFestNewYorkBluRayCastReunion/tabid/233/Default NULL.aspx)! If you can’t make it to the UK, we hope to meet you there!

(http://www NULL.dudeism NULL.com/abide)The Abide Guide (http://www NULL.dudeism NULL.com/abide) is officially released on August 16 HAS BEEN RELEASED EARLY! Our deep and diggable Dudeist “Self Help” book will be published this August is already published in the US (http://amzn NULL.to/hdy5pj) and will be soon in the UK (http://www NULL.amazon NULL.co NULL.uk/Abide-Guide-Benjamin/dp/1569759766/ref=sr_1_1?ie=UTF8&qid=1307610710&sr=8-1). At the moment, online retailers like Amazon.com and Barnes and Noble are offering it at almost half off the cover price! They assure us that this is because it’s selling so well. But who knows how long such a deep discount will last. Read more about The Abide Guide in this article at the Huffington Post (http://www NULL.huffingtonpost NULL.com/cathleen-falsani/the-dudeist-bible-just-ta_b_903996 NULL.html) by Cathleen Falsani. Also visit our official page and Facebook page (http://facebook NULL.com/AbideGuide).

Discounts on our tee shirts have been extended. Extended for August 2011 save $3 on any order at our Printfection store (http://tees NULL.dudeism NULL.com) (minimum order $15) – tee shirts, sweatshirts, etc. Use the coupon code DRESSEDLIKETHAT. Also – save $6 on orders of $35 or more (coupon code: DRESSEDLIKETHAT35) and $10 on orders of $50 or more (coupon code: DRESSEDLIKETHAT50). tees.dudeism.com (http://www NULL.tees NULL.dudeism NULL.com)

Want to relax a bit? Take the Take it Easy Challenge.

(http://www NULL.dudeism NULL.com/abide)Howdy to all the Dudeist Priests of Dudeism.com,

Just want to let you know some of the far out new stuff going on at Dudeism:

The Abide Guide (http://www NULL.dudeism NULL.com/abide): Our deep and diggable Dudeist “Self Help” book will be published this August in the US (http://amzn NULL.to/hdy5pj) and the UK (http://www NULL.amazon NULL.co NULL.uk/Abide-Guide-Benjamin/dp/1569759766/ref=sr_1_1?ie=UTF8&qid=1307610710&sr=8-1). You can preorder now. Read more about it in this article (http://www NULL.dudeism NULL.com/abide).

Dudeism Documentary (http://dudespaper NULL.com/a-dudeism-documentary-the-way-of-the-dude NULL.html): Want to be in a movie about Dudeism? We are going to be the subject of a full on feature length documentary! The Dudely Lama Oliver Benjamin is going to travel around the world, meet up with a bunch of the 130,000-strong Dudeist priests. Come gather with us at events, festivals, presentations, bowling and what-have-you. Get on camera and immortalize yourself as an early apostle of the most easygoing religion on earth. Read this article (http://dudespaper NULL.com/a-dudeism-documentary-the-way-of-the-dude NULL.html/) to find out more. Note: we especially need help and participants at the Edinburgh Fringe festival this August 8. We want to organize a mob of robe-wearing Dudeist Priests!

(http://dudespaper NULL.com/a-dudeism-documentary-the-way-of-the-dude NULL.html)Anyone who wants to be a part of Dudeist cinematic history, please contact the director: Thomas Fazi, at dudeismfilm@gmail.com (dudeismfilm null@null gmail NULL.com)

Events we’ll be attending so far:

1) Lebowskifest (http://www NULL.lebowskifest NULL.com) in Louisville, KY July 14-16.

2) Dudestock (http://www NULL.dudestock NULL.co NULL.uk) in York, UK, August 6.

3) The Edinburgh Fringe Festival (http://www NULL.edfringe NULL.com), August 8.

4) The Idler Academy (http://idler NULL.co NULL.uk/academy/events/event/the-way-of-the-dude-with-oliver-benjamin/) in London, UK, August 10.

5) In Spring/Summer 2012 we’re going to be traveling around the US. Got a cool idea for an event or a meetup? Let Thomas know: dudeismfilm@gmail.com (dudeismfilm null@null gmail NULL.com)

Even if you don’t want to be in the documentary, come meet up with other Dudeists! The Dudely Lama and other priests will be hanging out, getting to know each other.

(http://dudestock NULL.co NULL.uk) Dudestock (http://dudestock NULL.co NULL.uk): One of the stops on the tour, the world’s first Dudeist music festival will now be taking place on August 6 in York, UK. For more info visit www.dudestock.co.uk (http://www NULL.dudestock NULL.co NULL.uk). Note: there will also be a smaller pre-Dudestock event (http://on NULL.fb NULL.me/m5Lj4C) on June 18.

The Dude De Ching – now cheaper: We’ve reduced the price of our Holy Book, The Dude De Ching. Now it’s only $5.99 for the print version and 99c for the ebook. Find out more. All proceeds still go to our Kiva charity fund (http://www NULL.kiva NULL.org/team/dudeism).

Discounted Tee Shirts (http://www NULL.tees NULL.dudeism NULL.com) and more: For the month of June 2011, save $3 on any order at our Printfection store (minimum order $15) – tee shirts, sweatshirts, (http://www NULL.tees NULL.dudeism NULL.com) etc. Use the coupon code DRESSEDLIKETHAT. Also – save $6 on orders of $35 or more (coupon code: DRESSEDLIKETHAT35) and $10 on orders of $50 or more (coupon code: DRESSEDLIKETHAT50). www.tees.dudeism.com (http://www NULL.tees NULL.dudeism NULL.com)

Any questions or ideas? Just want to say hi? Please contact us at www.dudeism.com/contact (http://www NULL.dudeism NULL.com/contact)

Hey Dudes!

Would you like a free copy of Adam Bertocci’s far out Shakespearean reworking of Two Gentlemen of Lebowski? Enter our giveaway and you could win one!

We’re doing this to help celebrate our annual high holiday, The Day of the Dude (http://dudespaper NULL.com/the-day-of-the-dude-2011-and-two-gentlemen-of-lebowski-giveaway NULL.html/). It’s coming up soon – Sunday, March 6. Just take it easy, mankind!

Some other news you might want to become privy to:

(http://www NULL.amazon NULL.com/gp/product/1569759766?ie=UTF8&tag=dudeismcom-20&linkCode=xm2&camp=1789&creativeASIN=1569759766) 1. Our new Dudeist self-help book The Abide Guide (http://www NULL.amazon NULL.com/gp/product/1569759766?ie=UTF8&tag=dudeismcom-20&linkCode=xm2&camp=1789&creativeASIN=1569759766) will be published in the spring by Ulysses Press and is already available for pre-order. It’s a team effort from Dudely Lama Oliver Benjamin and Arch Dudeship Dwayne Eutsey, and it’s going to be far out indeed.

(http://www NULL.amazon NULL.com/gp/product/B004OR1T0K?ie=UTF8&tag=dudeismcom-20&linkCode=xm2&camp=1789&creativeASIN=B004OR1T0K) 2. Our highly-commended holy book, The Dude De Ching (http://www NULL.amazon NULL.com/gp/product/B004OR1T0K?ie=UTF8&tag=dudeismcom-20&linkCode=xm2&camp=1789&creativeASIN=B004OR1T0K) is now available as a downloadable Kindle ebook. Don’t have an Amazon Kindle? You can still read it on your phone, Blackberry, iPad, Mac, PC and more with the free Kindle application. All profits still go to our Dudeism Kiva Lending Fund. Or get a printed copy (http://www NULL.amazon NULL.com/gp/product/1453649948?ie=UTF8&tag=dudeismcom-20&linkCode=xm2&camp=1789&creativeASIN=1453649948) instead.

(http://dudestock NULL.co NULL.uk/) 3. UK residents take note: There’s going to be a Dudeist music festival in York on June 18. It’s called Dudestock (http://dudestock NULL.co NULL.uk/), and it’ll be raising money for charity. They’re also running a campaign to get Dudeism recognized as an official religion in the UK (http://www NULL.facebook NULL.com/Dudeism#%21/group NULL.php?gid=297196961824) (or at least, on the annual census). Find out more from this BBC broadcast (http://dudespaper NULL.com/and-in-england-too NULL.html/).

4. If you’re planning to celebrate The Day of the Dude on March 6, please send us photos of you and your compeers takin’ er easy, or going bowling, or what-have-you, so we can post it afterwards at The Dudespaper.

(http://tees NULL.dudeism NULL.com) 5. New shirts (http://tees NULL.dudeism NULL.com/) have come to light! Why not quickly pick up a Day of the Dude 2011 tee shirt (http://tees NULL.dudeism NULL.com/The-Day-of-the-Dude-2011/_s_414045) for this year’s festivities? It will help us feed the monkey. Thankee.

(http://www NULL.cnngo NULL.com/bangkok/life/doctrine-chiang-mais-church-latter-day-dude-explained-206793)6. Bloggers and journalists–do you want to draw a flood of attention to your writing, or give a great pitch to your editor? Why not write about Dudeism? Whenever someone writes about us it draws massive traffic. For instance: this awesome article at CNN (http://www NULL.cnngo NULL.com/bangkok/life/doctrine-chiang-mais-church-latter-day-dude-explained-206793) received 6000 Facebook likes, hundreds of times more than any other article in the same section. Smaller blogs who write about us also receive a ton of attention and a flood of Facebook likes. Thanks for helping us spread the Dude word.

7. If you want to interact with other Dudeists, please visit our Facebook Page (http://facebook NULL.com/Dudeism), our forum, and our official publication, The Dudespaper (http://dudespaper NULL.com/). We plan to have a Dudeist social network (like Facebook, but more mellow) set up soon as well.

8. We now have over 100,000 ordained Dudeist Priests worldwide. Far out.

Well that’s it for now. But a lot of cool new stuff is coming up soon after all this!

Have a happy Day of the Dude, dudes. We know that you will.

Abidingly,

Rev. Oliver Benjamin
The Dudely Lama of The Church of the Latter-Day Dude

Hello to all the ordained Dudeist Priests of Dudeism!

A lot of far out new stuff is going on at Dudeism (The Church of the Latter-Day Dude) and we’re happy to tell you about it all: Free giveaways! Discount coupons for Dudeism gear! Awesome achievements! Dudely diversions!

(http://thetoiletpaper NULL.com/landing-thedudespaper NULL.html) (https://www NULL.createspace NULL.com/3463504)1) Another Dude De Ching Book Giveaway – Just like back in February, we’re teaming up with TheToiletPaper.com to give out free copies of our holy book to our Dudeist Priests. Just sign up at here (http://thetoiletpaper NULL.com/landing-thedudespaper NULL.html). You can also buy the book right away if you like here (https://www NULL.createspace NULL.com/3463504). See more about the giveaway here (http://dudespaper NULL.com/thetoiletpaper-com-dude-de-ching-giveaway-2 NULL.html/).

2) The Lebowski Last Supper Giveaway – The famous Lebowski Last Supper painting has been an internet sensation and you can win a free copy! The top ten lenders to our Kiva.org lending team (see #3 below) will receive a beautifully crafted wall-sized print. See www.lebowskipainting.com (http://www NULL.lebowskipainting NULL.com). Find out more about the contest here (http://dudespaper NULL.com/lebowski-last-supper-giveaway NULL.html/).

(http://www NULL.kiva NULL.org/team/dudeism) 3) The Little Lebowski Urban Achievers Fund – We’ve started a lending team at the global charity kiva.org. We’ve already loaned more than $1000 from sales of the Dude De Ching. Join our team (http://www NULL.kiva NULL.org/team/dudeism). and help folks who are having a hard time. There’s almost no risk because 99% of the loans are paid back. The biggest donators over the next month will win copies of the Lebowski Last Supper (see #2 above).

(http://www NULL.lebowskipainting NULL.com) 4) The Lebowski Last Supper Dudeism Discount – Those who don’t win the contest can still get a special discount on the Lebowski Last Supper painting (http://www NULL.lebowskipainting NULL.com) by using the following exclusive code when checking out: DudenheimPosterSpecial072110 (case sensitive).

5) New Tee Shirts and discounts! – We’re collecting all the best Lebowski-inspired art out there at the (http://dudespaper NULL.com/the-dudenheim-museum-tee-shirt-shop NULL.html/)Dudenheim and have selected a few of our favorites to put on tee shirts at our new Dudenheim Museum Store. There’s a mashup of The Big Lebowski and Star Wars, The Lebowski Last Supper, and more amazing creations. These make far out gifts! Find out more here (http://dudespaper NULL.com/the-dudenheim-museum-tee-shirt-shop NULL.html/). There are also a ton of new designs in our original shop (http://www NULL.tees NULL.dudeism NULL.com). Buy at either shop with the coupon code DIGYOURSTYLE2010 on any order $15 or greater and save $3 on your order, or DIGMYSTYLE2010 for $6 off any order $35 or greater.

6) The Little Lebowski – A sequel to The Big Lebowski, written by a couple of our Dudeist Priests. Currently in development on our forum – give them your two cents (or bones or clams or what have you) and help extend the Lebowski universe. Find out more here.

7) The Official Dudeism Facebook Page – We just started it and it’s growing rapidly. A great place to keep up with the Dude universe and interact with other Dudeists. Check it out here (http://www NULL.facebook NULL.com/dudeism).

8) Find out when you were ordained – wondering when you ordained as a Dudeist Priest? Now you can find out immediately using our new online form. It’ll email you the information automatically. Find it here (http://www NULL.dudeism NULL.com/ordscript/checkord NULL.php).

9) Fun and Games – Fabulous new stuff, including a Big Lebowski Quote Generator, an automated Dudeist psychotherapist (Doctor Dude) and a Dudeism Church Sign Generator – make a Church of the Latter-Day Dude Church Sign that looks totally real and says whatever you want. Find out more here.

We hope you dig our style. If you have any questions, please contact us at center@dudeism.com (center null@null dudeism NULL.com)

Abidingly,
The Dudely Lama
The Church of the Latter-Day Dude

One of the coolest things about The Big Lebowski is that it’s many movies in one. It’s a buddy adventure, a stoner comedy, a noir mystery, a love story, etc. Several trailer mashups on Youtube pay testament to this fact, reimagining the movie in totally new ways. Here’s a few:

A bittersweet story about losing Donny:

A drama about Walter trying to get over the scars of Vietnam:

A cliched drama about the Dude falling apart and finding his redemption after his best friend Donnie dies

And this last one – A total tragedy

Hey think that all dudes are deadbeats, bums or goldbrickers? You couldn’t be wronger. Dudeism can be found in ivory towers too. While many business types do tend to come off a bit undude, there are a few mantra-preneurs out there who champion the Dude Way ethos (dervied from Taoism’s Wu Wei (http://en NULL.wikipedia NULL.org/wiki/Wu_wei)).

In this excellent article (http://www NULL.inc NULL.com/magazine/20100401/driven-to-distraction NULL.html) by Jason Fried, co-fouder of Internet phenom 37Signals, the author points out that laziness and going with the flow can be an integral part of any business plan. In looking back on his life of achievement he learned quickly that not sweating the petty stuff (in the immortal words (http://thinkexist NULL.com/quotation/don-t_sweat_the_petty_things_and_don-t_pet_the/160607 NULL.html) of George Carlin) is crucial when steering the wagons westward over bumpy terrain.

If you chill it, dude, it is no dream.

Hey want to give a Dudeist shout out to the world? Now’s your chance.

Just use our fabulous new Dudeism Church Sign Generator! Download the image and send it to your friends. Or post the image on your Facebook wall.

It’ll make the whole durn human comedy just a little funnier.

(http://hijinksensue NULL.com/2008/07/30/2-tron-2b-4-gotten/)Hey all of you who dig Jeff Bridges’ performances in both Tron and Lebowski will dig this comic at Hijinks Ensue (http://hijinksensue NULL.com/2008/07/30/2-tron-2b-4-gotten/) by Joel Watson. Will mashups never cease? We sure hope not.

The Dude’s favorite grocery store has been in the news lately, and not in a good way. Seems that Ralphs, the massive Californian food chain has been systematically ripping off its clients (http://latimesblogs NULL.latimes NULL.com/lanow/2010/05/my-entry-5 NULL.html).

Of course, the Dude may have gotten away with spending only sixty-nine cents on a quart of half and half back in the early 90s, but today people are paying ten dollars a pound for ice – cleverly applied to seafood to increase profits (http://opinion NULL.latimes NULL.com/opinionla/2010/05/city-attorney-says-ralphs-had-its-thumb-on-the-scale-a-thumbsup-for-asking-the-question NULL.html).

According to industry insiders, many grocery stores do this. And so LiveCheap.com (http://www NULL.livecheap NULL.com/food/groceries/364-5-sneaky-ways-grocery-stores-take-you-for-more-money) has provided a preventative checklist to help you get past the register without getting fucked by a grocer in the ass.

Hey just saw this over at MadAtoms (http://www NULL.madatoms NULL.com/site/blog/why-men-love-big-lebowski). It’s titled “Why Men Love The Big Lebowski.” This is the closest we’ve come to a scientific explanation. Purty ingenious if we understand it correctly.

See it in all its glory here (http://www NULL.madatoms NULL.com/site/blog/why-men-love-big-lebowski). Thanks to Jeffree Benet (http://think NULL.cz) for the heads up.

(http://www NULL.madatoms NULL.com/site/blog/why-men-love-big-lebowski)