Hey think that all dudes are deadbeats, bums or goldbrickers? You couldn’t be wronger. Dudeism can be found in ivory towers too. While many business types do tend to come off a bit undude, there are a few mantra-preneurs out there who champion the Dude Way ethos (dervied from Taoism’s Wu Wei).
In this excellent article by Jason Fried, co-fouder of Internet phenom 37Signals, the author points out that laziness and going with the flow can be an integral part of any business plan. In looking back on his life of achievement he learned quickly that not sweating the petty stuff (in the immortal words of George Carlin) is crucial when steering the wagons westward over bumpy terrain.
If you chill it, dude, it is no dream.
