To make "Dude Food" an official Ben and Jerry's flavor.
https://www.facebook.com/Make-Dude-Food-an-official-Ben-Jerrys-Flavor-195890650484418/
(http://cliff.hostkansas.com/images/2012/Dudareno.jpg)
Far out.
I imagine it be a rum raisin type.
Damn, that one with the white russian ice cream and malted milk balls sounds good.
That's marvelous!