...to remain illuminated when being looked at.
Samsung has unveiled a smaller version of its Galaxy S3 smartphone, reducing the screen size by 0.8 of an inch to 4 inches, bringing it in line with Apple's iPhone 5.
The announcement comes at a time Apple are expected to launch a 7-inch iPad, although that has yet to be confirmed.
(http://news.bbcimg.co.uk/media/images/63439000/jpg/_63439605_galaxysiiiminiproductimage%281%29.jpg)
I dig the way they do business, man - http://www.bbc.co.uk/news/technology-19913940 (http://www.bbc.co.uk/news/technology-19913940)