Sam L. Jackson's "twist" on the Ice Bucket Challenge

[The Daryl]

http://mic.com/articles/106424/samuel-l-jackson-created-the-ice-bucket-challenge-of-racism-it-s-going-totally-viral?utm_source=policymicFB&utm_medium=main&utm_campaign=social

(In a nutshell, Samuel L. Jackson has recorded a video of him singing a song opposing police brutality, and invited others to do the same, Ice Bucket Challenge style)

Far out idea; social media for social change as opposed to simple diversion. I mean this isn't exactly a picture of a cute kitten or what have you. And it's a bigger topic than what can usually be squeezed into a buzzword phrase, soundbite, or vine.

Interesting to see where it goes (if anywhere) from here.

[DigitalBuddha]

They're calling the cops, man!

A worthy Ice Bucket type Challenge, dude.

[Shagbeard]

I doubt it will go far... It will attract to many that are out for lyrical blood and have low IQs.

[BikerDude]

What's an ice bucket challenge?


Is it like this?
Might pose a bit of a challenge.